Hiya! 👋
I’m Thom Bailly, and I can transform your growth strategy from good to unparalleled.
A commercial transformation consultant with unreplicable experience, I help businesses build unstoppable sales teams that structure unreasonable levels of growth.
Bringing Your Needs to the forefront
Commercial Transformation
I can help redesign your sales org, mission, and processes, not just to future-proof your revenue team, but to transform it into an unstoppable growth machine.
With customised sales playbooks and adapted KPIs, all laddering up to a relatable mission, your team’s performance will improve to unreasonable levels of growth.
Market Expansion
Navigate your international growth from research to execution, not just avoiding costly mistakes, but building a blueprint for systematic market domination.
With proven go-to-market frameworks, backed by expert intelligence, I help deploy your overseas sales operation and help create unfair sustainable advantage in new territories.
Sales & Negotiation Training
Unlearn ineffective habits and equip your team with battle-tested sales tactics drawn from the playbooks of top-tier giants.
Through very interactive, no-holds-barred workshops, your team will re-learn and master how to cold call, generate leads, negotiate with confidence, handle objections, strengthen your client relationships and negotiate higher margins.
A Little About Me
Veteran sales/partnerships strategist with 18 years at:
Led and closed deals from $5K-$300M whilst training hundreds of professionals across these complex organisations. During this early career, mastered how sales teams must constantly reinvent themselves against macro trends, strategic trade-offs and shifting priorities to drive profitable growth.
This experience crystallised into a proprietary framework for auditing and transforming operating models, optimising negotiation efficiency and upskilling teams. Now independent consultant helping organisations restructure underperforming sales operations into revenue-generating engines.
My consulting approach stems from deep operational knowledge of AdTech platforms and their scaling challenges, enabling me to solve complex commercial problems and deliver measurable growth improvements for clients.
Have a Project in Mind?
Have a project in mind or just want to chat? Reach out and let’s do amazing work together!
Services
Commercial Transformation
Does your sales organisation feel inefficient? Is your team confused or conflicted about their mission, their remit, their priorities?
I can help you redesign and refine your company’s go-to-market strategy and sales team structure, resulting in a well-aligned, performing sales organisation capable of driving sustainable growth.
We work together on an in-depth analysis of your current sales performance, market positioning, and customer segmentation. We identify gaps in your strategy and provide actionable guidelines to re-align it with business objectives, market demands, and emerging trends.
We then focus on your sales organization’s structure, reviewing roles, responsibilities, and workflows to ensure maximum efficiency and scalability. This can include redefining sales territories, implementing specialized teams (e.g., account managers vs. hunters), and introducing automation tools to support the team.
Finally, we build a detailed roadmap for implementing the new strategy, including training plans and performance metrics to ensure long-term success.
Market Expansion
Are your expansion plans grounded in genuine market opportunities and designed to avoid costly overseas missteps? Do you understand the real barriers to entry in your target geography?
We start with comprehensive market intelligence, assessing buyer maturity, willingness to pay, and procurement cycles to gauge your segment’s obtainable revenue. We map local and global competitors, benchmark their pricing models, and identify white space opportunities that translate into measurable ROI.
Through our legal partner network, we assess regulatory risks from GDPR, ePrivacy and DMA, translating compliance requirements into actionable intelligence that protects your momentum rather than generic legal advice.
We then adapt your positioning and business model to local market realities, defining optimal sales motions whether inbound funnels, outbound prospecting, or partner channels.
Finally, we deploy as your fractional country manager, securing critical first clients whilst building permanent infrastructure and identifying proven local leadership.
This service is essential for businesses seeking sustainable international growth without expensive market entry mistakes.
Sales & Negotiation Training
Enhance the effectiveness of your sales team by providing them with best-in-class training, based on habits from the best salespeople at Microsoft, Twitter, Yahoo and Pinterest.
Through role-playing, case studies, and practical exercises, your team will re-learn how to cold call, manage objections, handle complex negotiations, and extract more value through deals that benefit both parties.
Tailored to your team’s specific needs, this modular program includes a toolbox of techniques from leading authors, and real-world practical examples that cover prospecting, lead qualification, pitching, negotiation, objection handling, and closing.
It can be delivered as group workshops or one-on-one coaching sessions.
Following this training, your team will more confidently navigate high-stakes situations, increase their win rates and foster long-term client relationships.
Does this resonate with your needs?
But don’t just take my word for it, believe my amazing clients and mentees:
Grégory Amzel
CEO of Humanitics.ai
Thomas brings a wealth of experience, market knowledge and common sense to test new ideas together and refine our fundraising materials, I always walk out of our sessions with fresh perspectives!
⭐️⭐️⭐️⭐️⭐️
Camille Faure
Co-Founder of Kazoo
Thomas provided excellent guidance on refining our strategy and enhancing our fundraising approach.
His deep industry insights and precise advice helped us sharpen our positioning, gain clarity on our competitive edge, and drive confidently toward our goals.
⭐️⭐️⭐️⭐️⭐️
Clara Meurer
Founder of Buddy
Thomas’ advice was invaluable in driving towards product-market-fit, defining our own positioning against competitors, and refine our fundraising materials!
His deep and precise knowledge of various industries has been an invaluable asset from day one.
⭐️⭐️⭐️⭐️⭐️
Alaa Hamidchate
CEO of Hoota
Thomas was incredibly helpful in helping us explore new business models and find profitable ways to drive growth.
He has an innate capacity to identify ideas with potential, coupled with a wealth of market knowledge!
⭐️⭐️⭐️⭐️⭐️
Alex Nativelle
CEO of Brio
I have loved all of my sessions with Thomas. He has the big picture view that has allowed me to take a step back and gain fresh insights on the market, our strategy and what to do next.
Doesn’t hurt that we had fun and he’s always super available to answer questions or do introductions !
⭐️⭐️⭐️⭐️⭐️
Ready to unlock your team’s full potential?
Let’s get in Touch
