Hiya! 👋
I’m Thom Bailly, and I can transform your growth strategy from good to unparalleled.
A commercial transformation consultant with unreplicable experience, I help businesses build unstoppable sales teams that structure unreasonable levels of growth.
Bringing Your Needs to the forefront
Commercial Transformation
We help redesign your sales org, mission, and processes, not just to future-proof your revenue team – but to transform it into an unstoppable growth machine.
With tailored playbooks and sharp KPIs, all laddering up to a relatable mission, your team’s performance will improve to structure unreasonable levels of predictable growth.
Sales & Negotiation Training
Unlearn ineffective habits and equip your team with battle-tested sales tactics drawn from the playbooks of top-tier giants.
Through very interactive, no-holds-barred workshops, your team will re-learn and master how to cold call, generate leads, negotiate with confidence, handle objections, strengthen your client relationships and negotiate higher margins.
Deal Audits
We take a forensic approach to identifying inefficiencies in your commercial agreements.
By benchmarking them against best-in-class global competitors, we optimise your deal mechanics and streamline your operations to transform your market competitiveness from good to exceptional.
A Little About Me
I am a veteran sales, partnerships and strategy leader with a passion for crafting clear, actionable plans & playbooks delivering impact. Prior to becoming a consultant, I have held multiple roles at:
During 18 years in those complex organisations, I have led, closed and supported a wide range of commercial deals ranging between $5,000 and $300M, and trained many professionals to do the same. I have also learned how sales organisations need to constantly reinvent themselves, between macro trends, strategic trade-offs and fluctuating priorities to support profitable growth and productivity.
This wealth of experience is now formalised under a proprietary framework for auditing and transforming an organisation’s operating model, negotiating efficiently and upskilling their teams.
My journey into the world of consulting began with a simple love for technology and people, and it has grown into a fulfilling career where I get to solve multifaceted problems and help organisations get better every day.
Have a Project in Mind?
Have a project in mind or just want to chat? Reach out and let’s do amazing work together!
Services
Commercial Transformation
Does your sales organisation feel inefficient? Is your team confused or conflicted about their mission, their remit, their priorities?
I can help you redesign and refine your company’s go-to-market strategy and sales team structure, resulting in a well-aligned, performing sales organisation capable of driving sustainable growth.
We work together on an in-depth analysis of your current sales performance, market positioning, and customer segmentation. We identify gaps in your strategy and provide actionable guidelines to re-align it with business objectives, market demands, and emerging trends.
We then focus on your sales organization’s structure, reviewing roles, responsibilities, and workflows to ensure maximum efficiency and scalability. This can include redefining sales territories, implementing specialized teams (e.g., account managers vs. hunters), and introducing automation tools to support the team.
Finally, we build a detailed roadmap for implementing the new strategy, including training plans and performance metrics to ensure long-term success.
Sales & Negotiation Training
Enhance the effectiveness of your sales team by providing them with best-in-class training, based on habits from the best salespeople at Microsoft, Twitter, Yahoo and Pinterest.
Through role-playing, case studies, and practical exercises, your team will re-learn how to cold call, manage objections, handle complex negotiations, and extract more value through deals that benefit both parties.
Tailored to your team’s specific needs, this modular program includes a toolbox of techniques from leading authors, and real-world practical examples that cover prospecting, lead qualification, pitching, negotiation, objection handling, and closing.
It can be delivered as group workshops or one-on-one coaching sessions.
Following this training, your team will more confidently navigate high-stakes situations, increase their win rates and foster long-term client relationships.
Deal Auditing
Are your long-term agreements with advertisers and agencies designed to incentivise the right behaviours? Are they delivering the right results for your business?
We start with a forensic audit into your contracts, deliverables, deal mechanics, Scope of Work (SoW) and pricing models, identifying areas of inefficiency and opportunities for improvement.
By benchmarking your performance against industry standards, we identify where you can align with best market practices to gain in competitiveness and operational efficiency, which eventually improves your cost structure.
Ahead of major client and agency negotiations, we also help you develop a plan based on a leverage assessment and hypotheses. We then support your team throughout the process by applying targeted bargaining tactics, evaluating trade-off options, and quantifying and summarizing potential scenarios.
This service is essential for businesses looking to maintain agility and competitiveness in rapidly changing markets.
Does this resonate with your needs?
But don’t just take my word for it, believe my amazing clients and mentees:
Grégory Amzel
CEO of Humanitics.ai
Thomas brings a wealth of experience, market knowledge and common sense to test new ideas together and refine our fundraising materials, I always walk out of our sessions with fresh perspectives!
⭐️⭐️⭐️⭐️⭐️
Camille Faure
Co-Founder of Kazoo
Thomas provided excellent guidance on refining our strategy and enhancing our fundraising approach.
His deep industry insights and precise advice helped us sharpen our positioning, gain clarity on our competitive edge, and drive confidently toward our goals.
⭐️⭐️⭐️⭐️⭐️
Clara Meurer
Founder of Buddy
Thomas’ advice was invaluable in driving towards product-market-fit, defining our own positioning against competitors, and refine our fundraising materials!
His deep and precise knowledge of various industries has been an invaluable asset from day one.
⭐️⭐️⭐️⭐️⭐️
Alaa Hamidchate
CEO of Hoota
Thomas was incredibly helpful in helping us explore new business models and find profitable ways to drive growth.
He has an innate capacity to identify ideas with potential, coupled with a wealth of market knowledge!
⭐️⭐️⭐️⭐️⭐️
Alex Nativelle
CEO of Brio
I have loved all of my sessions with Thomas. He has the big picture view that has allowed me to take a step back and gain fresh insights on the market, our strategy and what to do next.
Doesn’t hurt that we had fun and he’s always super available to answer questions or do introductions !
⭐️⭐️⭐️⭐️⭐️
Ready to unlock your team’s full potential?
Let’s get in Touch:
Or contact me through other means
Frequently Asked Questions
What services do you offer?
I usually start with an initial consultation, to get to the root cause of your need.
My specialty is sales performance improvement through a mix of strategic and tactical actions, but I offer a 100% personalised service tailored to your specific challenges.
Check out the Services section for more details.
How much do your services cost?
My pricing varies based on the scope and complexity of the project. Feel free to Contact Me for a personalized quote.
How long does a project take?
The timeline depends on the complexity of the project and the specific requirements. Generally, a basic project can take about two weeks, while more comprehensive projects can take up to a month or more. I’ll provide a more accurate timeline during our initial consultation.
Can you work on a project with a tight deadline?
I understand that sometimes projects come with tight deadlines. I’m happy to discuss your timeline and see if we can make it work. Please reach out to me as soon as possible so we can plan accordingly.
How can I get started with a project?
Getting started is easy! Just reach out to me via the Contact form, and we can set up an initial consultation to discuss your project goals and requirements.